Intent Debt estimate
A conservative opportunity range based on your actual business context and available evidence.
Core offer
Find where qualified interest becomes lost revenue.
The Intent Debt Assessment examines the space between attention and action — where leads are delayed, follow-up breaks, opportunities stall, and customers disappear from view.
01The blind spot
The cost of invisible follow-through.
If you cannot answer these, you cannot know whether the next marketing dollar should buy more attention or repair what happens afterward.
- How many qualified leads received no meaningful response?
- How many opportunities stopped without a documented reason?
- How much repeat buying intent went unnoticed?
- Which past leads remain relevant?
- Which customers should have received another offer?
02Scope
What we examine
Ten surfaces, one question at each: did intent receive its next action?
- Lead capture and routing
- Response time and ownership
- Follow-up sequence coverage
- Sales-stage definitions
- Stalled opportunities
- Proposal follow-through
- Website-to-sales continuity
- Dormant lead segments
- Customer expansion opportunities
- Marketing and sales handoffs
03Deliverables
What you receive
Caboose Score
A score across response speed, follow-up consistency, visibility, reactivation, and accountability.
Lead-Loss Map
A visual map of where buying intent becomes delayed, disconnected, or abandoned.
Recovery Priority Matrix
Opportunities ranked by evidence, impact, urgency, and effort.
30-day recovery plan
A sequenced plan showing what to recover now, what to repair next, and what to measure.
Findings presentation
A working session explaining the diagnosis and answering implementation questions.
04Qualification
Who should apply
We would rather decline than produce findings the evidence cannot support.
Good fit
- Established offer
- Active lead generation
- Existing CRM, email list, or customer records
- Meaningful customer value
- Leadership willing to examine follow-through honestly
Not a fit
- Pre-launch businesses
- Businesses seeking guaranteed revenue
- Businesses with no lead or customer history
- Organizations seeking unsolicited bulk messaging
05Guarantee
Clarity guarantee
If the final assessment does not identify specific, prioritized follow-through improvements supported by the available evidence, we refund the assessment fee.
This is not a guarantee that any particular amount of revenue will be recovered.
06Questions
Answered plainly.
No. We agree on the minimum useful evidence during scoping. This may include exports, screenshots, reports, interviews, or limited access.
Not as part of the assessment. The assessment diagnoses and recommends. Implementation is separate.
No. This is a professional assessment delivered by Goose Caboose. There is no platform, trial, or onboarding.
Yes. The plan is designed to stand on its own. Optional workshops or implementation can be scoped separately.
Most assessments can be completed within 7–14 business days after receiving the required inputs.
Diagnosis first. Implementation optional.
Apply and we will confirm whether your business has enough activity and evidence for a credible diagnosis.